01SECTION
MINDSET SHIFT
Selling Chhodo, Solving Shuru Karo
- Stop Selling, Start Solving
- Value Pehle, Price Baad Mein
- Customer Ki Kahani, Aapki Nahi
- Peer Bano, Vendor Nahi
STOP SELLING.
START CLOSING.
GET THIS EBOOKTHE PRACTICAL SALES PLAYBOOK
STOP SELLING.
START CLOSING.
25 practical sales strategies, techniques & real examples to help you handle objections, close more deals and follow up smarter.
Koi theory nahi. Har strategy ke saath ek real example hai aur ek “Aaj Try Karo” action — jo aap apni agli call mein use kar sakte ho.
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Instant Digital Access • Practical Sales Strategies • Read & Apply
25STRATEGIES
AGAR YEH AAPKE SAATH HO RAHA HAI…Problem product ka nahi.
Problem product ka nahi.
Sales process ka ho sakta hai.
“Mujhe sochna hai.” — aur uske baad customer gayab.
“Price bahut zyada hai.” — har baar discount ki demand.
“Family/Boss se poochna padega.”
“Abhi zaroorat nahi hai.”
Meeting achhi gayi… phir customer disappeared.
Follow-up karte-karte lead cold ho gayi.
Aap pitch karte rahe, customer ki real problem samajh nahi paaye.
Deal final stage par jaakar ruk gayi.
Yahi situations is playbook mein practically address ki gayi hain — example ke saath, action ke saath.
THE REAL PROBLEM
Selling mein aap convince karte ho. Closing mein customer khud haan bolta hai.
“Jo log struggle karte hain, wo selling karte hain. Jo log consistently number banate hain, wo closing karte hain. Farak chhota lagta hai, lekin practically bahut bada hai.”
— COACH KAMAL SHARMA
NOT ANOTHER SALES THEORY BOOK.
A PRACTICAL SALES PLAYBOOK.
01Ek strategy padho — roz ek, jaldi mein pura nahi.
02“Kyun kaam karta hai” samjho — logic clear ho jaata hai.
03Real example dekho — exact words, exact situation.
04“Aaj Try Karo” action apni agli calls mein use karo.
WHAT’S INSIDE
5 Areas. 25 Strategies. Ek Playbook.
02SECTION
DISCOVERY & CONNECTION
Sawaal Poocho, Rishta Banao
- SPIN Selling — Sahi Sawaal Ka Formula
- Active Listening
- Pehle 90 Second Mein Rapport
- Challenger Sale
- Real Story Sunao, Features Nahi
- Silence Ka Power
03SECTION
OBJECTION HANDLING
Har “Na” Ke Peeche Ek “Haan” Chhupa Hai
- “Mujhe Sochna Hai”
- Price Objection — Cost of Inaction
- “Family/Boss Se Puchna Hai”
- Trust Objection — Social Proof
- “Abhi Zaroorat Nahi”
- Objection Solicitation
04SECTION
CLOSING TECHNIQUES
Ab Deal Ko Finish Line Tak Le Jao
- Summary Close
- Assumptive Close
- Question Close
- Puppy Dog Close
- Now-or-Never Close
- Sharp Angle Close
- Takeaway Close
05SECTION
FOLLOW-UP & GROWTH
Close Karna Shuruat Hai, End Nahi
- Follow-Up Formula — 5 se 7 Touch Rule
- Har Deal Ke Baad Referral Maango
Poori playbook aaj hi apne phone par.
Digital PDF — call se pehle 2 minute mein relevant strategy khol lo.
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TABLE OF CONTENTS
25 Strategies, Ek Playbook
Har strategy: kyun kaam karti hai, kaise karein, ek real example, aur ek action step.
01
Stop Selling, Start SolvingMINDSET
02
Value Pehle, Price Baad MeinMINDSET
03
Customer Ki Kahani, Aapki NahiMINDSET
04
Peer Bano, Vendor NahiMINDSET
05
SPIN Selling — Sahi Sawaal Ka FormulaDISCOVERY
06
Active ListeningDISCOVERY
07
Pehle 90 Second Mein RapportDISCOVERY
08
Challenger Sale — Teach, Tailor, Take ControlDISCOVERY
09
Real Story Sunao, Features NahiDISCOVERY
10
Silence Ka PowerDISCOVERY
11
‘Mujhe Sochna Hai’ Ko Handle KaroOBJECTION
12
Price Objection — Cost of InactionOBJECTION
13
‘Family/Boss Se Puchna Hai’OBJECTION
14
Trust Objection — Social Proof Ka PowerOBJECTION
15
‘Abhi Zaroorat Nahi’ Ko Handle KaroOBJECTION
16
Objection SolicitationOBJECTION
17
Summary CloseCLOSING
18
Assumptive CloseCLOSING
19
Question CloseCLOSING
20
Puppy Dog CloseCLOSING
21
Now-or-Never CloseCLOSING
22
Sharp Angle CloseCLOSING
23
Takeaway CloseCLOSING
24
Follow-Up Formula — 5 se 7 Touch RuleFOLLOW-UP
25
Har Deal Ke Baad Referral MaangoFOLLOW-UP
REAL SALES EXAMPLES
Exact words. Exact situation.
Ye playbook se liye gaye actual examples hain — jaise hain waise.
01MINDSET
Stop Selling, Start Solving
PURANA TAREEKA
“Sir, hamara plan best hai market mein, aap le lijiye, bahut demand hai.”
NAYA TAREEKA
“Sir, aap abhi jo kar rahe hain usme sabse zyada time kis cheez mein jaata hai? Chaliye pehle wahi samajhte hain, phir dekhte hain main aapki kaise madad kar sakta hoon.”
11OBJECTION
‘Mujhe Sochna Hai’ Ko Handle Karo
CUSTOMER
“Thik hai, mujhe thoda sochna hai.”
AAP
“Bilkul sir, sochna zaroori hai, yeh important decision hai. Sirf yeh bataiye — kya specifically sochne wali baat hai? Price, timing, ya kuch aur? Taaki main aapko sahi information de sakoon.”
12OBJECTION
Price Objection — Cost of Inaction
CUSTOMER
“Yeh toh bahut mehnga hai.”
AAP
“Samajh sakta hoon sir. Ek cheez dekhte hain — abhi jo tareeka use kar rahe hain, usme aapka monthly kitna loss/extra cost aa raha hai? Kyunki agar wo humare investment se zyada hai, toh yeh actually saving hai, cost nahi.”
03MINDSET
Customer Ki Kahani, Aapki Nahi
COMPANY-CENTRIC
“Humari company 15 saal se market mein hai aur humare paas 5 awards hain.”
CUSTOMER-CENTRIC
“Aapke jaise 200+ businesses ne yeh use karke apna monthly cost 20% tak kam kiya hai — jiska matlab hai ki aap bhi wahi result 3 mahine mein dekh sakte hain.”
THE “AAJ TRY KARO” SYSTEM
Sirf padho mat. Aaj hi apply karo.
Har strategy ke end mein ek chhota action step hai — “Aaj Try Karo”. Coach ka ek hi request hai: is ebook ko sirf padhiye mat, isse practice kariye.
Ek din, ek chapter. Roz ek strategy padhiye aur usi din apni calls mein try kariye.
01READ
↓
02UNDERSTAND
↓
03SEE THE EXAMPLE
↓
04TRY IT ON YOUR NEXT CALL
WHAT YOU WILL LEARN
Padhne ke baad aapke paas practical frameworks honge…
✓Conversation shuru karo bina pushy sunaai diye
✓Behtar discovery questions poochho (SPIN order mein)
✓Active listening — customer ko khud bolne do
✓Pehle 90 second mein rapport banao
✓Price se pehle value communicate karo
✓Common objections ko calmly handle karo
✓Chhupi hui objections khud bahar nikalwao
✓Sahi closing technique sahi waqt par use karo
✓Follow-up karo bina desperate lage — 5 se 7 touch plan
✓Deal close hone ke baad referral maango
THIS PLAYBOOK IS FOR YOU IF…
✓Aap sales mein kaam karte hain
✓Aap customers ke saath better conversations chahte hain
✓Objections par aap atak jaate hain
✓Aap zyada confidently close karna chahte hain
✓Aapko practical techniques chahiye, theory nahi
✓Aapka follow-up strong nahi hai
✓Aap scripts/examples chahte hain jo apni style mein adapt kar sako
NOT IDEAL FOR YOU IF…
✕Aap ek purely theoretical, academic sales textbook dhoond rahe hain.
Yeh ek working playbook hai — calls, meetings, objections, closing aur follow-up ke liye. Padho, apni language mein adapt karo, aur use karo.
INSIDE THE PLAYBOOK
Ek page, ek complete strategy
05
D I S C O V E R Y
SPIN Selling — Sahi Sawaal Ka Formula
K A I S E K A R E I N
1. Situation Questions — “Abhi aap kaunsa tareeka use kar rahe hain?”
2. Problem Questions — “Isme sabse zyada dikkat kahan aati hai?”
3. Implication Questions — “6 mahine aur rahi to asar kya hoga?”
4. Need-Payoff — “Solve ho jaaye to aapko kya fayda hoga?”
2. Problem Questions — “Isme sabse zyada dikkat kahan aati hai?”
3. Implication Questions — “6 mahine aur rahi to asar kya hoga?”
4. Need-Payoff — “Solve ho jaaye to aapko kya fayda hoga?”
R E A L E X A M P L E
“Ek missed follow-up se agar deal chali jaaye, to uska monthly loss kitna hota hoga?”
AAJ TRY KARO
11
O B J E C T I O N
‘Mujhe Sochna Hai’ Ko Handle Karo
K Y U N K A A M K A R T A H A I
Yeh sabse common objection hai kyunki yeh sabse safe excuse hai — customer ko direct ‘na’ bolne mein awkward lagta hai. Aapka kaam hai is vague objection ke peeche ki asli wajah nikalna.
R E A L E X A M P L E
“Bilkul sir, sochna zaroori hai… kya specifically sochne wali baat hai? Price, timing, ya kuch aur?”
AAJ TRY KARO
22
C L O S I N G
Sharp Angle Close — Kuch Do, Kuch Lo
K A I S E K A R E I N
1. Customer koi extra cheez maange to turant condition ke saath haan bolo.
2. Condition hamesha ‘aaj decide karne’ se linked ho.
3. Confidently aur smoothly bolo.
4. Condition accept ho to turant close karo.
2. Condition hamesha ‘aaj decide karne’ se linked ho.
3. Confidently aur smoothly bolo.
4. Condition accept ho to turant close karo.
R E A L E X A M P L E
“Haan sir, main yeh arrange kar sakta hoon — agar aap aaj hi confirm kar dein toh.”
AAJ TRY KARO
Representative page layouts from the playbook.
MEET YOUR COACH
Coach Kamal Sharma
SALES COACH & TRAINER
Kamal Sharma India ke un chuninda sales coaches mein se hain jo sirf theory nahi, real-world, floor-tested strategies sikhate hain. Unka focus hamesha ek hi rehta hai — salespeople ko aisi practical techniques dena jo wo usi din apni next call mein use kar sakein.
Corporate sales teams, insurance agents, real estate consultants aur D2C entrepreneurs — sabke saath kaam karte hue, unhone yeh dekha hai ki sabse bada gap “knowledge” ka nahi, “practical application” ka hota hai.
“Main pichhle kai saalon se salespeople ke saath kaam kar raha hoon — floor par khade ho kar, calls sunke, aur unke saath real deals close karte hue.”
GET THE PLAYBOOKREADY TO STOP SELLING
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AND START CLOSING?
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Stop Selling. Start Closing.
Digital PDF ebook • 25 strategies
₹249
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✓25 practical strategies
✓Real sales examples (exact words)
✓“Aaj Try Karo” action per strategy
✓5 areas: Mindset → Follow-Up
✓Digital PDF — instant access
✓Reference ki tarah dobara use karo
Payment ke baad aap seedha Thank You page par pahunchenge, jahan download link milega.
FAQ
Aapke sawaal
Sales professionals ke liye — insurance, real estate, retail, B2B services, D2C aur baaki sales roles. Agar aap customer se baat karke deal close karte ho, ye playbook aapke kaam ki hai.
Haan. Strategies practically likhi gayi hain aur rozmarra ki sales conversations mein adapt ki ja sakti hain — har strategy ke saath ek real example diya gaya hai.
Haan. Playbook ek practical reference ki tarah design ki gayi hai — calls, meetings, objections, closing aur follow-up ke liye. Jab koi deal atak jaaye, related chapter dobara khol kar padh lo.
25 practical strategies, har strategy ke saath “kyun kaam karti hai”, “kaise karein”, ek real example, aur ek “Aaj Try Karo” action step. Sab kuch 5 areas mein organised: Mindset, Discovery, Objection Handling, Closing, Follow-Up.
Digital PDF ebook — phone, tablet ya laptop, kisi bhi device par padh sakte ho.
Successful payment ke baad aap seedha Thank You page par redirect ho jaayenge, jahan download link available hoga.
Haan — payment successful hone ke turant baad Thank You page par ebook ka download link mil jaata hai.
Not Satisfied? Get a Full Refund. If you purchase the ebook and feel that it didn’t provide enough value for you, simply request a refund within 3 days of your purchase and we’ll issue you a 100% full refund—no questions asked. Simple. Fair. Risk-Free.
YEH SIRF SHURUAT HAISTOP SELLING.
STOP SELLING.
START CLOSING.
25 practical strategies. Real sales examples. Action steps you can use immediately.
Coach Kamal SharmaSALES COACH & TRAINER
THE PRACTICAL SALES PLAYBOOK
₹249 · Instant access
GET THIS EBOOK